THE DESIGN PROCESS


I love getting to know my clients and the stories behind their businesses, and include meaningful elements in all of my designs. The process starts off with an in-depth questionnaire all about you, your passions, ideas and interests. We'll delve in to the history of your business and what got you started in the first place, and use that to inspire the concept for your new branding. We'll also talk about your ideal client, who they are, and what you want them to feel when they see your brand, as well as who your competitors might be and how we can make sure you stand out from the crowd.

Once we've established a direction for your new branding, I'll create a mood board of the colours, style and feel we are going for. Once we’re both happy with the mood board, I’ll go ahead and put together two concepts for your branding. This will include your primary and secondary logos, submarks, colours and fonts. We’ll then go through up to 2 rounds of revisions to your chosen concept. I’ll then create your templates or illustrations to compliment the new branding.

At the end of the project, once you're happy with everything, you'll receive all the necessary files in a selection of sizes and formats (and if you need any others at a later date, you can always get in touch!)
I'll also put together your very own Brand Style Guide, outlining how to use your new brand identity. This covers everything from what fonts to use where, what size to display your logo, and how to use your new colour palette.

 

TIMELINE

All branding & website projects will follow a simple timeline to keep us both on track:

In advance - Brand Questionnaire

Week 1 - Initial discussions, Mood board, Brand Strategy

Week 2 - Branding Concept

Week 3 - Revisions, Templates/Illustrations

Week 4 - Final Files & Brand Style Guide Delivery

(If applicable) Weeks 5 & 6 - Website Design

 

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Business

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Sports

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Culture

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Lifestyle

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001.

THE DAISY PACKAGE

Brand Identity

If you’re looking for a great starting point for your new business, or a new look for an
existing business, the Daisy package is a great option for you.

 

The Daisy package includes:
Brand Discovery Questionnaire - to help me get to know you and your business
Mood board - To provide us with a starting point for your new branding
2 Initial Concepts, 2 rounds of revisions to chosen concept
Final Primary Logo, Secondary Logo & Submark
Choose from: 8x Social Media Templates OR 4x Custom Illustrations
Brand Style Guide - A thorough guide showing you how to get the most out of your new branding, complete with Colour Palette & Font Choices

 

Investment: £595

Due in two instalments
(50% upon booking, 50% upon completion)

 

Timescale: 4 weeks

002.

THE PEONY PACKAGE

Brand Identity & Website

A website acts as the store front for your business and helps show your clients and customers
everything that you have to offer. The Peony package includes everything in the Daisy package,
plus a full functioning Squarespace website design up to 6 pages.

 

The Peony package includes:
Brand Discovery Questionnaire - to help me get to know you and your business
Mood board - To provide us with a starting point for your new branding
2 Initial Concepts, 2 rounds of revisions to chosen concept
Final Primary Logo, Secondary Logo & Submark
Choose from: 8x Social Media Templates OR 4x Custom Illustrations
Brand Style Guide - A thorough guide showing you how to get the most out of your new branding, complete with Colour Palette & Font Choices
6 page Squarespace website design (Additional pages from £50 each. E-commerce set-up from £200. Hosting/Domains not included)

 

Investment starts at £1195

Due in 3 instalments.
25% upon booking, 50% at mid-way point, 25% on completion

 

Timescale: 6 weeks

Business

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Sports

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Culture

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Lifestyle

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